Alex Massek will Inspire you through Portraiture
A portrait can tell you a lot about a photographer, even when they’re standing behind the camera. Primarly, portraiture teaches us how a photographer approaches other humans. Do they look to push the boundaries of a subject? Perhaps they have a talent for showing a person things they didn’t know about themselves? Or maybe they like to meet their subject half away, and find ways to come together to get the best out of either side? For the photographer Alex Massek, I think all of the above apply.
I reached out to Massek because of his creative talents. His portraits are ambitious, seldom the same and come with a little dose of artistic risk that gives them an edge. Though upon learning more about him, beyond his photographic skills, Massek also excels in an equally important element of pro photography: business.
Majoring in Business Management, Massek carries the knowledge that allows him to grow a successful business in the arts. He’s the founder of Ampersand Media International, a creative agency offering design, production, and creative project development. In his personal work, his photography and video-making expertise have landed him a client list that includes Nike, Vogue, Universal, and more– all during his twenties, might I add.
Still so young, it may be too soon to call Massek the complete package. Although if ever there’s a young creative that shows all the right signs of longevity, it’s him. His photographic body of work is strong, it’s only going to get stronger. And his understanding of professional sustainability speaks for itself. But that’s enough talk from me. Let’s hear from the man himself, as Massek took the time to answer my questions, and to share his work on Them Frames.
Them Frames: Hey Alex! I love your style, as I'm sure your clients do too. Tell me, how do you feel about the images you make?
Alex Massek: Hey Dan! Thanks for the kind words. It's always difficult for photographers to comment on their work from a third-person perspective. I've spent the past few years (especially during covid) reflecting a lot on my style and direction of photography. There was a time when I wasn't entirely proud of the work I was creating. I think all artists go through this at some point. It took a lot of introspection and I can proudly say this has changed in recent years. I can look at my photos and feel like I am expressing my intent in the work I create. It gives me a stronger sense of pride knowing I overcame those difficult times.
Them Frames: Your portfolio includes plenty of fashion photography. What's your relationship with fashion and how does it influence the way you create fashion-based imagery?
Alex Massek: The fashion industry wasn't something I really sought out at first. I began my career as a landscape/street photographer. I loved to go to NYC to explore the city through photography, but as I grew older I shifted my style gradually.
During my time at university, I realized I could make some money on the side through event photography and this shifted to student fashion events, which inevitably shifted to fashion photography. I have had both good and bad experiences in the industry, as I'm sure most have had, but it does give me an amazing avenue to express creative ideas as a photographer. One of my favorite aspects of this is the storytelling you can create through an editorial or a bigger fashion project.
Them Frames: Are you an introvert or an extrovert? What role does your personality play in the manner in which you approach a portrait session? How do you get the most out of your subjects?
Alex Massek: I would say I lie somewhere in the middle of the spectrum. I'm not an extreme extrovert, but I definitely don't have an issue talking to/approaching others. The camera is one of the big reasons behind this. It gave me a prospect of reward to approach people and seek out opportunities to further my career. In portrait sessions, I always try my best to make the subject comfortable.
This is my number one goal and it's a key to getting the result you desire. As you practice and improve you can really develop a good sense of how to navigate this, but the number one key is to practice through trial and error. Another tip is to research your subject before the shoot. Try to find some common interests or talking points. People are more likely to connect with you if they sense you have common values/interests.
Them Frames: You have worked with some huge brands throughout your career. Do you get nervous when the mega brands ask to work with you or do you thrive on that type of recognition of your talents?
Alex Massek: Of course! It's only human to be nervous. Sometimes nerves can bring out the best in your work. They push you to new heights and bring you that sense of accomplishment when you can fight through them. I always do my best to remember jobs in the past when I was nervous and try to realize that this feeling will continue as I navigate my career. It's just part of the human experience.
Them Frames: Away from the glitz and the glamor, what type of photography do you enjoy making in your spare time?
Alex Massek: Lately, I have been getting back to carrying a point and shooting around wherever I go. I just pull it out when I see a moment that interests me. It's been great connecting to those simple moments and how I used to look at photography when I first started years ago.
Them Frames: You're the founder of Ampersand Media. What is it like having your own company and what helps you remain grounded?
Alex Massek: It's been very challenging at times, but I'm proud of how much the company has grown over the years. I couldn't have expected to see where it is now as an agency. Mistakes and achievements both teach you valuable lessons. This was especially true during covid. There were times I wasn't sure about how things would turn out. Knowing this will keep you grounded naturally, the way of the world will humble you when you get arrogant.
Them Frames: You majored in Business Management and German Studies. Was photography always the plan, or did you have a massive change in your proposed career path?
Alex Massek: Photography wasn't the plan when I started university. I was still figuring things out on my end, so I went for Business as my main degree and German studies in order to connect with my German roots. During those four years, my love for photography grew massively and that's when I decided to take the leap of faith after graduation.
Them Frames: I think many photographers struggle with the business aspect of their careers. What piece of advice would you give a talented creative that may be struggling with the business side of things?
Alex Massek: I would agree. I think photography boils down to three major aspects. Creativity, networking, and marketing. Each of these is key and you can make a career if you possess two of the three. I think overcoming a fear of rejection is one of the overall aspects that lead to more success in the business side of things. This is something I am still learning. I find myself giving people advice that I need to take on my own end. When I am looking for new clients I set myself a quota of cold emails/calls per day.
Let us say 20, but it could be higher. This can be doubled down through social media DMs. Try to write down your goals for the day and cross them off as you get through them. This often helps me. Another key component is a good website and pitch deck to match the emails. I use Canva to make the deck (it's also free).
Them Frames: Thinking emotionally, what does photography give you in life?
Alex Massek: It gives me a creative outlet to express myself as well as an opportunity to explore how I see the world on a daily basis. Some of my most meaningful memories in life have happened with a camera in my hand. It's great to be able to look back on those memories and connect with my older self.
Them Frames: You have achieved so much already in your creative career. What are some short and long terms goals for you?
Alex Massek: Right now I'm just looking to have fun with photography. I think this should be the number one goal of every photographer. If you can maintain that perspective the rest will fall into place. However, in terms of practical goals, I would love to have a solo exhibition soon as well as shoot a campaign for a major brand.
